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30 years of medical expertise rolled into one deo to BELOFY women everywhere. This campaign helped blow up the product's sales to 1065%. And no, that's not a typo.
We also made digital shorts that made no sense; just women raising their arms, showing how proud they are of their white underarms.
CREDITS
CREDITS
Dentsu Jayme Syfu
Executive Creative Director: Jerry HizonCreative Director: Steph MangalindanCopywriter: Soleil BadenhopArt Director: Mawie Borja
Executive Creative Director: Jerry HizonCreative Director: Steph MangalindanCopywriter: Soleil BadenhopArt Director: Mawie Borja
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