THE DEAD WHALE MAY BE FAKE
BUT THE MESSAGE IS REAL.
The Philippines is the 3rd largest contributor of plastic wastes in the ocean in the entire world. Greenpeace wanted to urge officials to stop plastic pollution. So, on May 11, 2017, during the ASEAN Summit on Coastal and Marine Development, we unveiled a 73-ft decomposing blue whale on the shores of one of the most polluted cities in the country. As people looked closer, they saw it was made entirely of plastics. With a total of 115M impressions in over 100 countries, the Dead Whale urged ASEAN leaders to include the Coastal and Marine Protection bid in a proposal for the next ASEAN Summit.
AWARDS
AWARDS
PRESS
PRESS
CREDITS
CREDITS
Dentsu Jayme Syfu
CCO/Chairmom: Merlee JaymeCreative Director: Biboy RoyongCopywriter: Soleil BadenhopArt Director: Blane RosalesProduction Coordinator: Shiela VillanuevaBusiness Unit Director: Jullia Pronstroller-GallardoSocial Media Manager: Tabbi Tomas
CCO/Chairmom: Merlee JaymeCreative Director: Biboy RoyongCopywriter: Soleil BadenhopArt Director: Blane RosalesProduction Coordinator: Shiela VillanuevaBusiness Unit Director: Jullia Pronstroller-GallardoSocial Media Manager: Tabbi Tomas