NO NEED TO THINK
Nobody likes to do math when they're hungry.
So, save yourself the hassle, and hidden terms with just $1 delivery on all orders.
Because with Deliveroo, there’s No Maths at Mealtimes.
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Using culturally relatable Singaporean scenarios like PSLE exam stress, the campaign positioned Deliveroo as the"unexpectedly simple" choice, offering real value without the hoop-jumping. Our campaign helped Deliveroo achieve
Its goal of ending the year with a marked increase in brand preference scores with an increase of +14.3% from Q3 toQ4 in 2024, performing significantly better than our competitors during the same period.
Its goal of ending the year with a marked increase in brand preference scores with an increase of +14.3% from Q3 toQ4 in 2024, performing significantly better than our competitors during the same period.
CREDITS
CREDITS
VCCP SINGAPORE
CCO/ECD: Andrew HookCD: Soleil BadenhopArt Directors: Xueli ChowProducer: Danli LokDirector: Marjorie TeoProduction House: Abundant ProductionsManaging Partner: Katya ObolenskyAccounts: Charlotte Powell, Rachel Chia
Operations Manager: Deedee Law
CCO/ECD: Andrew HookCD: Soleil BadenhopArt Directors: Xueli ChowProducer: Danli LokDirector: Marjorie TeoProduction House: Abundant ProductionsManaging Partner: Katya ObolenskyAccounts: Charlotte Powell, Rachel Chia
Operations Manager: Deedee Law
PRESS
PRESS
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