ROYAL 'Snackulit' Time

Welcome to the Royal Snackada Room—a concept created to serve the majority of teens who have adapted to the social norms of the virtual gaming world. Since the pandemic started, teens have turned to virtual platforms to make life stuck indoors more bearable. Fortunately, gaming has long been there and is now emerging to become the next dominant platform online, and Royal Philippines has taken the lead in creating a virtual gaming space for teens everywhere.
To push the boundaries of gaming, the Royal Snackada Room isn’t just a place to game, it’s also a place to socialize and create communities. It feels very real because players get to interact with one another in real-time thus creating a semblance of the hangouts they miss from the old normal.
Visit to watch the episodes.
The campaign was successful in the Philippines and served as a best-practice case study followed by neighboring countries like Cambodia.


CCO: Louie SottoECD: Biboy RoyongACD: Soleil BadenhopArt Directors: Mawie Borja, Hiromi Dineros, Jayvee Dictado, Keithleen Dicon